Case Study – Project Happy

Client Description  Application design to evaluate and analysis team and individual happiness.
Project Type  Corporate Governance – Strategy and Investor Readiness
Project Location  Dubai, UAE
Client size  Start-up
Project Duration  04 months
Client Industry Sector  Human Capital related Applications

Challenge Faced:

The client had developed the product and was more technical than business orientated. The business needed processes, structures and strategic plans to create the Go-ToMarket strategy.

Project Outcome:

• Five year strategic plan with go-tomarket strategy prepared for each country and region.
• Investment opportunity and pitch deck presented to a number of investors.

Project Deliverables:

• Develop and present the 5 year strategic plan including local, regional and international deployment on a franchise model.
• Prepare the Investment Opportunity Brief and Investment Pitch Deck demonstrating return on investment, equity share and future investment requirements.
• Mentor and coach the management team to be investment ready.
• Support and represent the company in investment pitch and client pitch situations.

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