Case Study – Sedar Global
Client Description | Sales, Manufacture and Installation of Window Fashion |
Project Type | Customer Journey Mapping |
Project Location | Sharjah, UAE |
Client size | 2500 Employees |
Project Duration | 03 months |
Client Industry Sector | Retail & Bespoke Manufacturing |
Challenge Faced:
Family business custom manufacturing of each product for the customer. Desire to transform the customer experience through technology, human capital interaction and tactile product design.
Project Outcome:
• Customer Journey mapped with customer focused design, purchase and installation process.
• Implementation of new technology to showcase the products in-situ giving customers actual view of end products.
Project Deliverables:
• Customer journey mapping highlighting the various touch points and critical process to lead the customer to an emotional and logical purchase decision.
• Identification of technology, tools and techniques to assist in creating a unique customer experience for each customer.
• Identification of process controls and activities within the value chain to ensure customer experience at every step.
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