Case Study – Sedar Global

Client Description  Sales, Manufacture and Installation of Window Fashion
Project Type  Customer Journey Mapping
Project Location  Sharjah, UAE
Client size  2500 Employees
Project Duration  03 months
Client Industry Sector  Retail & Bespoke Manufacturing

Challenge Faced:

Family business custom manufacturing of each product for the customer. Desire to transform the customer experience through technology, human capital interaction and tactile product design.

Project Outcome:

• Customer Journey mapped with customer focused design, purchase and installation process.
• Implementation of new technology to showcase the products in-situ giving customers actual view of end products.

Project Deliverables:

• Customer journey mapping highlighting the various touch points and critical process to lead the customer to an emotional and logical purchase decision.
• Identification of technology, tools and techniques to assist in creating a unique customer experience for each customer.
• Identification of process controls and activities within the value chain to ensure customer experience at every step.

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